Every content piece—from magazine placements to social posts and case studies—is an important part of the brand ecosystem.

Here are some snippets of storytelling pulled from my time at Zipcar and Wayfair.

Cultural moments like Women’s History Month and Hispanic Heritage Month aren’t just excuses for a feel-good social post—they’re opportunities to pay homage to the movements we admire. Which, in part, helps tell your brand’s story.

Wayfair Professional positions itself as an expert industry partner for contractors, businesses, and more. The above “Trend Watch” style guide was sent to our contractor clients as a cheat sheet for their next build.

All content was informed by Pinterest and Wayfair search data.

Private equity firm Great Hills Partners needed a new home office to match their forward-looking ethos. Wayfair Pro had some ideas in mind.

This case study highlights GHP’s goals, Wayfair Pro’s solutions, and the proof-of-concept for future corporate clients.

Zipcar’s annual Impact Report highlights the brand’s environmental and economic impact. This email delivers a scannable but robust outline of the report.

Wayfair Registry infographic featured in The Knot Magazine, using data of top-selling registry gifts in each state.